You Can’t Make Everyone Happy, and That’s Okay!


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Today, I want to have a heart-to-heart with all you fellow people-pleasers out there, myself included. It’s a dilemma we all face at some point in our business journey: the reality that not every customer can be made happy. Let’s dive into this topic together and explore what we can do when we encounter those challenging customers who seem impossible to please.

Why You Can’t Make Everyone Happy: The Tale of Two Customers

The inspiration for this conversation comes from a recent client of mine who had an eye-opening experience. She shared a story about one day where her business had two very different types of customers. The first customer was a glowing, happy client, singing praises about her team and the exceptional experience they received. They were over the moon with their visit. However, on the very same day, an angry client arrived, causing a torrent of complaints. My client asked me, “How can two customers, going through the same processes and systems, have such polar opposite experiences?”

In such situations, it’s vital to understand that it’s not always about you or your business. We’ve previously discussed taking responsibility for our actions and mistakes as business owners, but there are instances where no matter what you do, you’re going to encounter cranky customers. There are individuals out there who’ve decided to go through life with a frown on their face, seemingly on a mission to find faults in everything they encounter. The truth is that the world is full of grumpy souls. They’ll complain constantly, no matter how excellent your products or services are.

Taking Responsibility and Assessing Customer Complaints

So, when you receive a complaint from a customer or stumble upon a bad review online, the initial step is to assess the situation. It’s crucial to look at whether you or your team genuinely made a mistake. Did something go wrong from a quality control perspective? Are there aspects of your processes or systems that need fine-tuning? It’s essential to own up to your responsibility in such cases.

However, once you’ve carefully examined these aspects and done your best to consider how the situation could have been handled differently or improved, you reach a point where you must learn to let it go. We’ve all been there; negative feedback can be upsetting and keep you awake at night. Nevertheless, you must acknowledge that some individuals will have a bad experience regardless of your efforts. There’s no pleasing everyone, and that’s perfectly fine.

The Burden of Chasing Perfection and Pleasing All

The desire to make every customer happy and deliver excellent experiences is a noble one, but it’s also a heavy burden to carry. In your quest to achieve perfection and satisfy every client, you might find yourself going to great lengths and, in the process, compromising your own well-being and business stability. The truth is, striving for perfection can lead to burnout and isn’t a sustainable approach.

In the world of business, there will always be outliers who refuse to be satisfied. They’ll focus on every detail, no matter how small, and are quick to register their complaints. Despite your best intentions, there will be instances where you simply can’t win them over. It’s crucial to accept that this is a part of the business landscape. By doing so, you can save yourself from unnecessary stress and sleepless nights.

Conclusion: The Art of Letting Go and Focusing on What Matters

In the world of business, it’s essential to understand that you can’t please everyone, and that’s okay. While striving for excellence in customer satisfaction is admirable, it’s equally important to recognize the limitations of what you can control. Some individuals are predisposed to find fault in everything, and that’s beyond your sphere of influence.

What you can control is your commitment to providing exceptional products and services, learning from criticism, nurturing your happy clients, and upholding your business values. By focusing on these aspects, you can build a thriving business and create an environment where customer satisfaction is a priority.

So, remember, it’s okay not to make everyone happy. In the end, it’s about making your business the best it can be for those who appreciate what you do.

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About Abby Johnson

Abby Johnson, is Matterhorn Business Development’s Chief Mentor, resident organizational genius and Certified Profit First Professional, helping our clients grow and organize their businesses. With a passion for empowering businesses to thrive and extensive experience in helping clients grow their revenue and manage their finances profitability, she’s committed to making a positive impact on your business.