Hey there, it’s Abby Johnson from Matterhorn Business Development, and I’m here to talk to you about the Profit First cash management system in the context of 2023 and beyond. With 4+ years as a Certified Profit First Professional, I’ve assisted diverse business owners across sectors in Profit First system implementation. In this post, I’ll provide you with a comprehensive overview of Profit First, discuss its relevance in the current economic landscape, and explain why this system remains a powerful tool for business success.
Understanding the Profit First System
At its core, Profit First is all about changing the way business owners approach their finances by focusing on prioritizing profit. The key lies not in disregarding expenses or undervaluing employees, but in recognizing the business owner’s significant contribution and guaranteeing their equitable compensation. In a traditional accounting formula, income minus expenses equals profit. However, Profit First flips this formula on its head. It encourages business owners to allocate profit first, then pay themselves, cover taxes, and finally, manage operating expenses with what’s left.
To put this into practice, the Profit First system advocates for the use of multiple bank accounts, each serving as a “bucket” to segregate funds for specific purposes. Income enters an income account, and we systematically distribute funds from it to the profit account, owner’s pay, tax account, and operating expenses. The result? Business owners place a priority on their own financial well-being while also making sure they adequately prepare for taxes and other expenses. By structuring finances this way, the system promotes financial stability, transparency, and smarter spending decisions.
Is Profit First Relevant in 2023?
Now, let’s address the main question: Is Profit First still a sustainable system in 2023? Given the significant changes the world has experienced since the system’s inception, including the pandemic, economic shifts, and rising costs, it’s a valid concern. However, my experience and observations affirm that Profit First is not only relevant but also highly effective in navigating these challenges.
In times of economic uncertainty, Profit First remains a steady anchor for businesses. The system’s fundamental principles continue to guide business owners in making informed financial decisions. While the economic landscape may evolve, the importance of healthy financial habits and strategic money allocation remains constant. Regardless of the external environment, the capacity to prioritize earnings, pay oneself properly, and plan for taxes and expenses is vital.
Benefits of the Profit First System
Throughout my experience working with business owners, I’ve witnessed firsthand the transformative impact of Profit First. One of its remarkable benefits is identifying gaps in pricing strategies. Many business owners struggle with pricing their products or services appropriately, which can prevent profitability. By allocating funds to the profit account first, Profit First prompts a reassessment of pricing structures, leading to fairer compensation and sustainable growth.
Moreover, Profit First acts as a powerful tool for expense management. It highlights unnecessary or inflated expenses that may have gone unnoticed. By allocating funds to specific accounts, business owners gain clarity on their financial health and can strategically allocate resources. This often results in smarter spending choices and improved cash flow management.
Adapting to Extreme Circumstances
Profit First’s resilience is particularly evident in times of crisis. Just as I went through personal difficulties while still adhering to the system, businesses can adapt even during extreme circumstances. While it might be necessary to adjust the percentage allocations temporarily, the framework remains intact. This adaptability ensures that businesses can survive disasters and come out stronger on the other side.
Building Resilience for the Future
One unique feature of the Profit First system is the creation of a profit account that accumulates over time. By taking half of this account as a profit distribution and leaving the other half untouched, business owners effectively create a financial safety net. This reserve can serve as a safety net during unexpected events, providing peace of mind and stability during uncertain times. As the saying goes, “Hope for the best, prepare for the worst.” Profit First embodies this principle by encouraging businesses to plan for the unexpected.
Implementing Profit First in Order to Succeed
In conclusion, the Profit First cash management system remains as relevant and impactful as ever in 2023. Despite global shifts, fundamental principles remain constant: profit priority, expense management, and tax planning. Profit First isn’t a passing trend; it’s a strategic approach to financial management that empowers business owners to thrive amidst challenges.
Here you can explore our mentoring options designed to guide you through the implementation of Profit First. Let’s work together to ensure your business’s financial success, not just in 2023, but for years to come.
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About Abby Johnson

Abby Johnson, is Matterhorn Business Development’s Chief Mentor, resident organizational genius and Certified Profit First Professional, helping our clients grow and organize their businesses. With a passion for empowering businesses to thrive and extensive experience in helping clients grow their revenue and manage their finances profitability, she’s committed to making a positive impact on your business.