How to Protect Yourself in a Down Economy


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I’m excited to dive into a topic that’s been on many business owners’ minds lately: navigating an uncertain economy. We’re all aware that the business landscape can be as unpredictable as a rollercoaster, with its ups and downs, twists and turns. But guess what? No matter how uncertain the economic climate becomes, there’s a way to safeguard your business’s prosperity and longevity. Today, I’m here to shed light on this game-changing approach.

The Key to Stability Lies in Profitable Business Strategies

In these times of economic uncertainty, it’s easy to become paralyzed by fear and uncertainty. However, let me assure you, there’s no need to throw your hands up and surrender to the chaos. I’ve worked in more than 40 different industries, and here’s a universal truth I’ve uncovered: profitability reigns supreme. Whether your business is pulling in $70,000 or soaring past the million-dollar mark, if profitability isn’t part of the equation, you’re sailing into dangerous waters.

Of course, growing your revenue is really important. But I’ve seen for myself that just making more money doesn’t fix everything, especially when the economy is rough. What really helps is using your resources wisely and figuring out how to turn your earnings into actual profit. This works whether times are good or tough.

Profit First: Your Shield in Uncertain Times

You might be thinking, “Hey Abby, how can I make sure my business stays profitable when the economy feels like a crazy rollercoaster?” That’s where the Profit First system enters the stage, and let me tell you, it’s a game changer. If you haven’t explored this system yet, no worries—I’ve put together a whole playlist to help you understand Profit First. Check it out here! However, allow me to provide you with a snapshot of its power.

At its core, Profit First is a strategic approach to managing your business’s finances. It involves the strategic setup of separate bank accounts and the careful management of cash flow. But what’s the magic ingredient? Guarantees. With Profit First in place, profitability is no longer a wishful goal—it’s a non-negotiable reality. I’ve personally witnessed how powerful this can be, especially during the pandemic. Those businesses that had embraced Profit First weren’t just surviving the lockdown, they were thriving. Having backup savings and smart financial management helped them ride out the storm without the stress that caught less-prepared businesses off guard.

The Resilient Road to Wealth

Here’s where the rubber meets the road. Picture this: your business isn’t just surviving; it’s thriving. It’s a place where you can pay your taxes with ease, provide for yourself and your loved ones, and even even enjoy well-deserved vacations. But the cherry on top? The resilience to rebound from revenue dips without spiraling into panic mode. That’s the power of profitability in action.

Imagine your business as a sailboat navigating tumultuous seas. If it’s carrying excess baggage—financial stress, paycheck-to-paycheck living—hitting a storm can easily capsize it. But if your boat is built on the foundation of profitability, it’s not only buoyant, but it’s also built to weather whatever comes its way. This analogy holds true whether the storm is a pandemic-induced lockdown or an economic recession.

Taking Action: Your Next Steps

Now that we’ve explored the incredible potential of profitability in safeguarding your business, let’s talk action. I’ve created a comprehensive video outlining Three Ways to Increase Your Profitability. Check it out here! You will discover the practical steps you need to take to strengthen your company’s financial foundation and make it more resilient to economic uncertainty.

But wait, there’s more—I’m offering free profit assessments. Imagine having an expert dive into your business’s financial landscape, helping you pinpoint areas that need adjustment. The result? A customized financial plan that can lead to increased profits and long-term revenue growth.


So, my friends, as we journey through these uncharted economic waters, remember that you hold the compass to your business’s destiny. Embracing profitability isn’t just a choice—it’s a strategic imperative. Whether the economy shines brightly or takes a downturn, your business’s resilience and prosperity are within your grasp. If you’re ready to take the reins and steer your business toward a profitable future, I’m here to guide you every step of the way.

How We Can Help

Visit now to access personal mentoring from our expert Matterhorn team. Complete a quick application on the site to get started on your journey towards success. See you there!

About Abby Johnson

Abby Johnson, is Matterhorn Business Development’s Chief Mentor, resident organizational genius and Certified Profit First Professional, helping our clients grow and organize their businesses. With a passion for empowering businesses to thrive and extensive experience in helping clients grow their revenue and manage their finances profitability, she’s committed to making a positive impact on your business.