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Free Advertising: Your Complete Guide to Google My Business Page

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Hello, everyone! I’m Neil Winteregg, and today I’m thrilled to talk about one of the most fundamental yet often overlooked aspects of free advertising for your business – setting up a Google My Business page. In the world of digital marketing, we often hear about SEO, online advertising, and pay-per-click campaigns. While these are all essential strategies depending on your business, I believe that before diving into any form of advertising, the very first step is to establish a strong presence on Google with your Google My Business (GMB) page. In this post, we’ll explore why this is crucial for business owners, how to set up your GMB page, and some pro tips for optimizing it to attract more customers.

Why Every Business Owner Needs a Google My Business Page

Before we dive into the “how,” let’s discuss the “why.” Imagine this scenario: you’re looking for your favorite local hair salon, the nearest Starbucks, or Joe’s Plumbing in your city. You go to Google and type in the name along with your location. What happens next? Numerous options appear, and if Joe’s Plumbing has a Google My Business page, you’ll instantly find vital information such as their name, hours of operation, phone number, email address, customer reviews, website link, and even photos of their services. It’s a treasure trove of information for potential customers.

Surprisingly, many businesses still don’t have a Google My Business page, or if they do, they haven’t claimed it. As a result, their business might be represented by a grainy photo from Google Streetview, incorrect information, or outdated business hours. In essence, they may unknowingly turn potential customers away. Whether you’re a brick-and-mortar store, a home-based business, or anything in between, creating a Google My Business page is essential. Even if you work from home, there’s a way to set it up in a manner that keeps your home address private while displaying all the necessary business information.

Setting Up Your Google My Business Page

To get started, head over to business.google.com regardless of the type of business you run. Fill in your business details, and Google will guide you through a verification process to confirm that you’re the rightful owner. It’s crucial to maintain ownership of this account personally to avoid complications down the road. I’ve witnessed situations where employees who managed the Google page left, and the business owner lost control over their page. Trust me; you don’t want to experience that kind of headache.

After your account is verified and set up, you’ll have access to a suite of powerful tools at your disposal. Let’s explore some tips to make the most of your Google My Business page without dragging this post on too long.

Optimizing Your Google My Business Page

  1. Complete Contact Information: Ensure that all your contact information, including phone number, address, and hours of operation, is up-to-date. This helps potential customers find you easily.
  2. Customer Reviews: Encourage satisfied customers to leave reviews on your GMB page. Positive reviews build trust and credibility, and timely responses to reviews show you value your customers’ feedback.
  3. High-Quality Photos: Upload visually appealing photos that showcase your products, services, and your team. Grainy, outdated photos can give the wrong impression and deter potential customers.
  4. Add a Website: Don’t forget to include a link to your website. It’s another way for potential customers to learn more about your business and offerings.
  5. Consistency is Key: Ensure that all your business information is consistent across all online platforms, including your website and social media profiles. Consistency builds trust.

The Power of Free Advertising

What’s remarkable about Google My Business is that it’s entirely free. Google places these pages prominently in search results because they want users to find the information they need quickly. In an era where digital marketing is increasingly vital, harnessing the power of free advertising is a no-brainer. Some may argue that millennials prefer to do business online, so having a robust online presence is crucial.

Think about the convenience it offers to your potential customers. When someone searches for your business on their phone using Google Maps, they can simply tap “Directions,” and the app will guide them straight to your location. It couldn’t be more straightforward.

In my experience, one of the most common shortcomings among businesses, particularly small enterprises and entrepreneurial ventures, is the absence of an up-to-date Google My Business page. The more information you provide on your GMB page, the easier it is for potential customers to find you and engage with your business.

Regular Maintenance Matters

If you already have a Google My Business page, that’s great! But it’s crucial to periodically review and update it. When was the last time you added new photos? Have you checked and responded to your customer reviews? These are simple yet highly effective ways to gain exposure for your business. Remember, it’s free, and it can bring substantial benefits.

Conclusion

Setting up and maintaining a Google My Business page should be the first step in your marketing strategy. It’s a straightforward and cost-effective way to ensure that potential customers can easily find information about your business, contact you, and even get directions to your location. Don’t miss out on this fantastic opportunity for free advertising.

I hope you found this post helpful and informative. If you have any questions or need assistance with your Google My Business page, please leave a comment below, and I’ll be more than happy to help. Remember, this is something that any business owner can do to make it incredibly simple for people to find and connect with your business. So, make sure your business page is up to date, and if you need any guidance, feel free to reach out to us. Thanks for reading!

How We Can Help

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About Neil Winteregg

Neil started shadowing Greg during sales meetings when he was 16 years old. With braces and a face full of pimples, he started selling management training to dentists. He found a love, and skill, in sales and hasn’t looked back since. After a few years he also became a public speaker and you can often find him on the road speaking across the country. He’s our networking and sales monster, helping our clients increase their close rate like never before.

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